Margherita Porra is the creative director of Arithmetic Creative in Vancouver, BC. Nestled by the water of Granville Island, her boutique studio is known to many of the city’s local businesses. Margherita’s design process puts her clients’ stories at the forefront to produce beautiful work in packaging, branding, and interior design.
Typefaces speak to people because they are encountered every day. With the correct treatment, typography can be as communicative as imagery.
The fashion industry depends on quarterly fresh and new looks. Arithmetic works regularly with Plenty, a Vancouver-based clothing boutique, and designed a merchandise bag that would stay current across fast-moving fashion seasons.
While searching for a name to describe her work, Margherita discovered a quote by a great physicist.