A former statistician turned strategist, Simon Wassef has been fostering inventive planning at some of the top agencies in world for over 12 years. He develops brand strategy for Absolut Vodka, Samsung, Red Bull, and Microsoft to name a few. The head of strategy at Sid Lee Amsterdam, Simon shares his knack for the trade and his love of football with his team.
Sid Lee is one of the most multidisciplinary agencies in the world. Cross discipline collaboration can lead to projects that are quite extraordinary, such as the Redbull headquarters in Amsterdam.
It’s not about how much content you have, it's about how good that content is. Really good content can change the customer's experience.
Every touchpoint must be carefully designed to provide a rich and consistent experience for the customer. The right content in the right context can guide the customer in their journey.